Let’s talk about “dash” buttons

So, it has been brought to my attention that Amazon is now marketing these dash buttons. They are little branded buttons that are hard-wired to order a certain product from Amazon. The idea is that you sprinkle them around the house in convenient locations, and when you realize you’re out of some essential item such as dish detergent or toilet paper (or Doritos™, Gatorade™, or Ice breakers™ mints, or whatever other trivialities you can’t live without), you press the button and Amazon immediately ships you another one, ensuring you never have to have to live for even a single second without your precious Burt’s Bees™ lipbalm, or contemplate just how empty and meaningless your life has become.

Of course Amazon makes these little beauties free, and why wouldn’t they? They are bypassing your Superego, and wiring a button directly between your Id and those tasty, tasty Doritos™. Once you have that button there, you’re never, ever going to stop pressing it. Forget price comparison, forget avoiding impulse buys…those puppies are guaranteed delivery in under two hours with Amazon Prime Now™!

When I first heard about this, my reaction was something like:

I mean, this is it, right? The end of humanity? This is where we slowly sink into the abyss? Full on Idiocracy?

I mentioned this to a few friends and neighbors, like, “Hey, aren’t we all horrified by this? Isn’t this the worst of American consumerism on display??” and actually…everybody disagreed with me. They thought this was a great idea, and in fact, one co-worker has already installed several in his house.

So…am I off base, here? Is this not the worst thing ever, and actually just a convenient way to get products you need with minimum effort? Can I look forward a whole wall of these buttons and I just do my shopping by pressing whichever ones I’m in need of?

I mean, I guess being able to order any product on earth from the Internet in our pockets was just too much effort for some people? I don’t know. What do you think?

(Horrifying concept via Keffy)

7 thoughts on “Let’s talk about “dash” buttons

  1. Yes, they are getting people to order without thinking or price comparison. Make something easy and people will fall for it.


    • I can totally understand why *Amazon* would want to put these things in homes; I just can’t understand why any *person* would want to put these things in their homes!


  2. In Ken Jennings book Map Head he commented how GPS navigation is shrinking the hippocampus. I have a theory on the shrinking of the hippocampus and the end of humanity. Anyone for these buttons are for the end of human autonomy.

    Hippocampus: the elongated ridges on the floor of each lateral ventricle of the brain, thought to be the center of emotion, memory, and the autonomic nervous system.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s