I guess more people should send me free stuff!

A co-worker just stopped me in the hall and told me that, after hearing my ridiculous pickle pop story, she went out and bought some pickle pops for her husband for father’s day.

See, companies out there? It is always a good idea to send samples to bloggers!

It just goes to show you, there’s no such thing as bad publicity.

Blog Tinkering Now Complete

Hello all,

I think I’m done revamping things for the millionth time…at least for now! Hopefully you all like the new look.

Now I can truly say the look of the blog is as unique as the content. I know this for sure, since the header image was based on a picture of us taken by my brother-in-law, and the background is based on a picture taken by us (I don’t remember who actually took the picture, but it was either me or Sara). So instead of looking like 250,000 other people, I look like me and only me. This is something that has been bothering me for a long, long time.

I tried a lot of things to get a feel for what I liked, and I think it turned out really nice. I think it is interesting without being distracting.

Thanks to all of you who voted on the final images on Facebook!

-The Management

Blog Appearance Changes Underway

Hello all,

I am once again tinkering with the look of the blog. I liked how it looked before, but it always made me feel a bit uneasy to be using just a standard template, instead of something more unique to this space. When I found out there were 253,916 blogs using the same template as me, I couldn’t take it anymore.

So bear with me while I’m experimenting with different things. If you, like Sara, log on and see Kevin Bacon’s smile stretched creepily across the banner or replicated endlessly in the background, don’t panic. Things will stabilize soon. In the meantime, feel free to leave any comments or suggestions on this thread.

That is all.

– The Management

The case of the disappearing web traffic

In general, the traffic on my blog has had a generally upwards trend since I started keeping track of such things in October 2008. There are a few ups and downs, and a couple of specific spikes which I was able to explain.

However, starting in December 2010 there was a huge dip in traffic, after which it has gone continually down. Last month I had less traffic than I have ever had since January 2009, when I started blogging every day. This month will be lower yet.

Anecdotally, despite the statistics, it seemed like roughly the same number of people were reading. I had about the same numbers of comments, and the same number of people sighing and saying “I read it on your blog!” when I launch into a story.

I should specify that I don’t do this for the traffic, per say. But as a blogger, you can’t help but look at the statistics and say, “What did I do to drive them away? What am I doing wrong?”

Sara has been listening to me complain about this for months, but then she finally gave me the clue that I needed to figure it out:

“Are you getting as many random searches as you used to get?”

As a matter of fact, I had noticed that I had not. I usually keep a running list of funny searches people used to get to my blog, and I hadn’t had anything to add to that in months. But I had never connected that to the decrease in traffic before.

Once I figured that out, I connected the dots and realized that I had moved to shanehalbach.com in mid-November 2010, right before the big traffic drop in December. I don’t know how that never occurred to me before, but it made perfect sense: my web-rank went down.

Not to be too technical, but search engines have sophisticated algorithms to decide which search results are most likely what their searches are looking for. Websites that have a high “web-rank” are returned at the top of search results. Spam websites, or new websites with no authority or popularity are ranked lower, since it is less likely that someone searching for something is actually looking for them. So in a sense, the rich truly get richer; the more traffic you get and the more people link to your website, the higher you return in the search results, so the more likely random people are to find your website.

By moving to a new domain, I was basically starting over again at 0.

Anybody who had previously linked to my site was now linked to my old site. And because wordpress.com is a well known, well reputed site who tries to keep out spammers, etc. I was previously benefiting from being associated with them (this was part of my confusion, since I’m still technically a part of wordpress.com, but apparently the search engines don’t see it that way). I also lost other traffic that was previously driven to me from inside of the wordpress network. From what I’ve seen online, this is all supposed to come back in a month or two after moving your site thanks to special web redirects that wordpress puts in place, but that obviously didn’t work for me. And I never would have guessed that so much of my traffic was due to my wordpress.com URL.

So the question is, knowing what I know now, was the move worth it?

I still think so. While I’m disappointed with less traffic, I’m not nearly as disappointed as I was when I thought that people were just getting disgusted with my blog and stopped reading it. I can’t really feel too bad that people searching for “clocks” don’t land my blog anymore. And obviously I don’t just do it for the traffic, since I would be (and was) blogging anyway, even if nobody is reading.

So if switching is going to take you down to 0, you might as well do it sooner, rather than later. This site is probably not destined to achieve much web rank anyway, since it is pretty random and not devoted to any single topic. In other words, it is relatively unlikely that someone who doesn’t know me would be interested in reading it.

So that’s it. Thanks for not abandoning me, even if I thought you had!

Cutting Back

When I first started getting in the game of writing, I was always looking for writing advice. I loved reading author blogs; finding out what their process was and getting a glimpse into the publishing world. So every time I heard about another good author blog, I added it to my RSS feed.

Lately I have removed every last one of them.

There were many reasons for this. The main thing was that I had so many author blogs to read, I never quite found time to write. The problem with authors is that they like to write. Some of these blogs were updated multiple times a day, every day. I was having trouble keeping up. And the vast majority of the updates weren’t related to writing (not that I blame them for that, that would be a little pot-calling-the-kettle-black-ish, considering my own nonsense I spew all over the Internet).

The second problem was that I wasn’t really learning anything new. Most of the blogs just repeat the same advice over and over again. And most of the advice wasn’t really relevant to me (e-books, agents, insider publishing discussion, etc.). It can be debated whether learning about writing is useful or not compared to actually writing, but it is certainly true that NOT learning about writing is a little counter-productive.

So, since the #1 piece of advice that writer blogs offer is to write, write, write, I think they would all be happy with my decision to stop following them. I think that I have a lot more free time already. Now I just have to make sure I spend that time productively, and not just watching t.v.!