Do you recognize that building? The tall, iconic one majestically rising above the skyline? The tallest building in the U.S.? Oh, you must mean the Willis Tower of course!

A couple of days ago it was announced that the Sears Tower would be renamed the Willis Tower. I just hate that. I mean, I understand that the Sears corporation hasn’t occupied it since ’92, but when you have something that is so iconic, you can’t just go around changing names. Ugh! And believe me, it’s not going to bring you more customers, if anything, it will drive people away. We’re talking about the city that is still upset over the name change from Marshall Field’s to Macy’s almost 3 years ago.

The strangest part was that, reading the article it sounded like Willis didn’t pay to have the name changed and will not take up a significant portion of the building (only 3.5%). There is some confusion over that part, so I may not completely understand, but that is even more heinous. I could understand if the company was giving them a few million to stay afloat in this economy or something. Money talks. But the way it sounds, it is completely arbitrary.

As if this wasn’t bad enough, at the very bottom of the article, they throw out that the building might be repainted silver. Silver! A new name *and* a new color? Preposterous!